Engaging Audiences
Hanusch, F., & Tandoc Jr, E. C. (2019). Comments, analytics, and social media: The impact of audience feedback on journalists’ market orientation. Journalism, 20(6), 695-713.
The study was conducted to empirically verify the influence of using the new audience feedback systems on the culture of journalism. It was particularly conducted for testing if such mechanisms have an impact on the extent to which the chan…
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