Global Strategy and Leadership
Contents
Introduction.
Quadrant 1- Where is Myer today?.
1.1. SWOT analysis.
1.2. Porter’s Original Generic Strategies.
Where are we going and When?.
2.1 Ocean Blue Strategy.
2.2 Ansoff’s product market
How are we going to get there?.
3.1. Rumelt’s Criteria.
3.2. Kotter’s 7 questions.
How do we implement the strategy?.
4.1. Kotter’s 8 Step Change M…
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