BK202 Consumer Buying Decision Process Report Sample
- Subject Code : BK202
- University : Melbourne Institute of Technology My Assignment Services is not sponsored or endorsed by this college or university.
- Subject Name: Consumer Behaviour
Consumer Behaviour
Contents
1. Introduction
2. Why Marketer Should Have an Understanding of Consumer Behavior
2.1. Market differentiation
2.2. Fierce competition
2.3. Better forecasts for marketing trend
2.4. Policies concerning prices
2.5. Sales promotion
2.6. Prompt introduction of novel products
2.7. Designing of production policies
2.8. The trade-off between quality and price
3. How Companies Apply Consume…
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