BUSM4742 Innovation Through Design Thinking Assignment Sample


Design Thinking for Business 1.1 Design Thinking Design thinking, in practice, follows paths that intersect with the management of any project in a simple way. It is an iterative and structured design process in several phases that pushes us to understand the user, question assumptions and redefine problems with the aim of identifying alternative strategies and solutions. Peter Rowe was the first person who used thi…

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