Integrated Marketing Communications
Procuring Leads
Effective marketing strategies are required for the promotion and sale of any product, brand or service. Before implementing the marketing strategy the organization needs to employ segmentation, positing and targeting techniques to classify and identify the right set of customers for its products and services. Identifying a target audience involves choosing a set or group of consumers to m…
Apple's $61b China Market Threatened by Trump's We Chat Ban
Contents
Introduction.
Article Summary.
International Marketing Themes:
Trade War between the USA and China.
Theory of Comparative Advantage.
Impact on Company’s Opportunity.
Impact on Company Market Entry Options.
Impact on Company Operations Post-Entry.
Company Marketing Mix Impacts
Conclusion.
Reference list
Introduction to Int…
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