Insights Report and Marketing Plan
Executive Summary of Bec+Bridge
This report highlighted the marketing plan of fashion label Bec+Bridge formulated after the impact of COVID-19 on the fashion industry. The report addressed the new product offering and decision making as per the change in buying behavior of the consumer with sustainable marketing. The pandemic will require a change in marketing approach and promotion of the brand throu…
Executive Summary
The report focused on a new organization that was following business to consumer business model. The product that was taken for this particular report was a gaming console. In this report, it was identified that the gaming console provided with the gaming interface that was new as well as innovative and had not been used by any other organization that functions in the same industry. It was discovered that there can be two pot…
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