University of Sunderland

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• University : University of Sunderland My Assignment Services is not sponsored or endorsed by this college or university.
• Subject Name: Management

Introduction The luxury fashion/clothing industry chosen whose global annual revenues accounted for ＄263.23 billion, involves shoes, and clothes (Mok et al., 2022). The customer segment of the luxury fashion industry is individuals aged between 25-44 years. The rivals of the brands within this industry entail Armani; Prada; Gucci; and more (Iyengar, 2022). The brand chosen is Christian Dior in this sector. The customer segments of this brand…

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• University : University of Sunderland My Assignment Services is not sponsored or endorsed by this college or university.
• Subject Name: Management Subject

Part 1: Integration and Challenges of IMC (Integrated Marketing Communication)  IMC Strategy and its Importance in Marketing Integrated marketing communication (IMC) indicates the concept of designing marketing communications campaigns that encompass entire components of promotion (direct sales, public relations, and others), making it possible to share a logical message to entire sets of recipients (Rėklaitis & Pilelienė, 2019).…